Campaspe Primary Care Partnership partner organisations Echuca Regional Health, Campaspe Shire Council, Women’s Health Loddon Mallee and Kyabram District Health Service have developed a virtual awareness campaign to confront the realities of gender equality and challenge community acceptance of outdated attitudes.
The campaign comprises two short animations, depicting gender imbalance in an everyday setting; one scenario takes place in a common social environment while the other addresses healthy masculinity. The animations were developed by a co-design team involving research with 120 community members, 11 community groups and 16 individuals.
The group undertook local research to better understand the lived experience of gender and inequity beliefs, attitudes and values, principally seeking to learn about: roles and responsibilities in different settings and where inequality exists within these roles and how people do or don’t speak up about inequality and why they respond that way.
One in three women have experienced violence and we know that gender equality is the key driver of violence against women. The virtual campaign reflects an ongoing commitment to educate the Campaspe community and break down long-standing stereotypes. It aims to demonstrate where and when gender inequity can arise in our day to day lives and the necessity to call out inappropriate comments and beliefs at a grass roots level which can be a precursor to violent behaviours.
For more information on the state campaign, click the link below: